News

How Effective Is Your Advertising?

When was the last time a Pakistani brand changed or at least challenged the way consumers think, behave or buy? Have you ever thought about the difference it would make if some of the top brands decided to hold on to their advertising spending? Why does a top biscuit or tea brand need to advertise? Wouldn’t the distribution muscle, store visibility and push strategy be enough for sales and busines

Prices of petroleum products to remain unchanged: Ishaq Dar

Finance Minister Ishaq Dar on Monday announced that there would be no change in the prices of petroleum products for the next fortnight. "The government has decided that the prices of petroleum products at this moment, from Oct 16, will be maintained for the next 15 days. There will be no change in them," he said in a press conference in Islamabad. The current prices for petrol are Rs224.80

FBR misses October’s collection target

After exceeding projections for several months, the Federal Board of Revenue (FBR) missed its collection target for October by 17 per cent, or Rs88 billion, owing to a sharp drop in imports, showed provisional data on Monday. The provisional revenue collection stood at Rs512bn in October as against the target of Rs600bn. This reversal of the collection trend forced Finance Minister Ishaq Dar no

Sales of cement bags drop by one-fourth

Cement sales in the first four months of 2022-23 are expected to have gone down by 21-25 per cent on a year-on-year basis. Based on data obtained from the All Pakistan Cement Manufacturers Association, Topline Securities analyst Sunny Kumar said the lower offtake of local cement (-22pc) in the period under review is on the back of higher-than-expected rains across the country, rising constructi

OGDC, PPL to invest in Reko Diq

Two state-owned energy companies listed on the Pakistan Stock Exchange said on Monday that they have negotiated and finalised, along with Government Holdings Pakistan Ltd, the definitive agreements for their respective participation in the reconstituted Reko Diq project. Oil and Gas Development Company Ltd, Pakistan Petroleum Ltd and Government Holdings Ltd, another state-owned entity, will eac