The pharmaceutical industry recorded the highest-ever quarterly sales of Rs237 billion, up 25 per cent year-on-year in Q4FY24, while sales rose by 22pc to Rs916bn in the entire FY24. As per healthcare data company IQVIA, pharmaceutical sales rose by a quarter, with 20pc attributed to a price increase and 5pc to a rise in volume. The significant jump in price is due to the government-approved