Gold prices continued to rise for the third consecutive day on Wednesday, reaching Rs280,500 per tola with an increase of Rs3,100, which came in line with the global trend. The price of 10-gram gold hit Rs240,484, up Rs2,658, reported the All Pakistan Sarafa Gems and Jewellers Association. Internationally, bullion prices saw an uptick of $31 to $2,693 per ounce, it said. Interactive Commodities