Globally, Pakistan is the 5th largest market in terms of absolute customer base, powered by a young demographic and a growing population. These numbers alone would outshine most developed countries, yet global brands and even local companies rarely choose Pakistan as their launchpad. The answer isn’t political, regional, or personal — it’s purely business. If the same amount of effort yields signi
Pakistan’s Foreign Office adjusted its position — within a week — on US President Donald Trump’s announcement about retrieving leftover American military equipment from Afghanistan. The Foreign Offices said: “These weapons have been used by terrorist organisations, including Tehreek-i-Taliban Pakistan, to carry out terrorist attacks in Pakistan.” The FO spokesman had previously said: “This is e
On one hand, Starlink and 5G float into the news. On the other hand, existing connectivity leaves a lot to be desired. For example, a two-year delay of the availability of new spectrum is projected to result in a loss of $1.8bn (Rs500bn) in GDP over the 2025-2030 period compared to a baseline scenario in which all bands are sold, according to the report “Building Digital Pakistan Through Effective
Quantifying the benefits of participating in a global economic event is challenging, as the outcomes often involve a time lag. The government has described Pakistan’s engagements at the World Economic Forum in Davos, Switzerland, last month as fruitful, citing a range of economic, diplomatic and reputational gains aligned with the country’s strategic priorities. Without details on the governmen
As the local bus assemblers have already been struggling hard to revive their sales amid ongoing imports of new buses, the Sindh government has planned to add 8,000 electric buses to the People Bus Service in phases. Around 1,500 buses are planned for the city in Phase 1 for the first year, with 50 already operational electric buses. Another 1,500 buses will be added to the fleet in the second