Mobile phone makers push for localisation

Mobile phone manufacturers have pleaded for implementation of a localisation policy and price reduction while controlling cellphone smuggling to promote the local industry. There are around 36 local assembling units, which are meeting 95% of demand. It suggests that the local industry has almost taken over the market with the creation of 40,000-50,000 job opportunities. Almost all big brands are working in the country. When it comes to challenges, the growth in mobile phone sales is less than expected due to poor economic conditions, but demand will pick up soon as the economy is stabilising. If there is growth, demand will rise, pushing up investment and employment. Pakistan Mobile Phone Manufacturers Association (PMPMA) Vice Chairman Amir Allahwala said, "We are importing parts or accessories. A single smartphone set consists of 70-80 components, which are being locally assembled in various units here. Now, the industry needs localisation that is why we urge the government to reduce duty on raw materials and increase duty on parts of mobile phones."