Tourism could generate $2b revenue

Atif Ikram Sheikh, President, and Zaki Aijaz, Regional Chairman and Vice President of the Federation of Pakistan Chambers of Commerce and Industry (FPCCI), have stressed that Pakistan can generate billions of dollars annually by developing its tourism and culture sectors. In a press statement released on Wednesday, they pointed out that with the global tourism industry valued at nearly $10 trillion, Pakistan is well-positioned to tap into this lucrative market. "If Pakistan receives one million tourists annually, it could generate up to $2 billion in revenue," the FPCCI officials stated. They underscored that with coordinated strategic initiatives from both federal and provincial governments, the tourism and culture sectors could play a transformative role in strengthening the national economy.