Leather & Footwear Sector: SMEDA, HCSTSI hold session on sales, marketing strategies

A one-day training and awareness session on “Sales & Marketing Strategies (Leather & Footwear Sector)” was jointly organised by the Small and Medium Enterprises Development Authority (SMEDA) and the Hyderabad Chamber of Small Traders & Small Industry (HCSTSI) at the Chamber Secretariat. The session drew participation from dozens of industrialists, traders, and young entrepreneurs belonging to Hyderabad’s leather and footwear industry. The session’s Master Trainer, Zafar Ahmed Siddiqui (SMEDA), delivered a comprehensive presentation focusing on modern sales and marketing strategies tailored for the leather and footwear sector. He highlighted crucial aspects such as comparative analysis of global and Asian markets, market challenges and solutions, sales management, market research, brand identity, product design and innovation, effective pricing strategies, consumer behavior analysis, online sales, utilization of e-commerce platforms, social media marketing, export opportunities, and customer relationship management.