Horticulture exporters unveil plan to raise exports from $700m to $2bn

Taking cue from the response of international clients in the recent food exhibition, FoodAg 2025, the horticulture sector is outlining a three-year plan to boost the country's fruit, vegetable, and value-added exports from $700 million to $2 billion. Addressing a press conference at the PFVA office, Waheed Ahmed, Patron-in-Chief of the Pakistan Fruit and Vegetable Exporters, Importers and Merchants Association (PFVA), said the Pakistan Horticulture Development Company and the Trade Development Authority will work together to strengthen the agricultural economy and achieve the $2 billion export target. The development company includes representation from the agriculture sectors of all four provinces and Gilgit-Baltistan. Speaking on the occasion, Shehryar Taj, Secretary of the Trade Development Authority, said that the Food and Agriculture Exhibition held in November delivered strong results, generating orders worth $35 million.