Turkiye CG visits KCCI: ‘Pakistan should develop tourism properly for better economic growth’
Consul General of the Republic of Turkiye in Karachi, Ergul Kadak has emphasised that tourism represents a “low-hanging fruit” for Pakistan’s economic growth, which, if developed properly, could significantly reduce Pakistan’s dependence on external financial assistance from the IMF. Speaking at a meeting held at the Karachi Chamber of Commerce & Industry (KCCI), the Turkiye consul general, while responding to suggestions regarding attracting Turkiye tourists to Pakistan, stressed that positive and credible success stories are essential to encourage tourism flows. Drawing parallels with Istanbul’s challenges during the 1990s, he observed that Karachi faces similar issues today but also possesses comparable potential for transformation. Turkiye CG further advised to actively engage social media influencers to project a positive image of Pakistan and Karachi, noting that modern tourists, particularly from Turkiye, rely heavily on online platforms for travel-related information.